Si me preguntan a mi prefiero el logo anterior pero aqui esta la nota:
After two years of research, strategy and testing, Sci Fi Channel is morphing into Syfy. The reason? Cable channels are trying to expand their audiences by moving away from speciality programming, so not only was Sci Fi shackled with a moniker that narrowed the perception of their offerings it was also too generic a term to be trademarked.
Michael Engleman, VP creative, Syfy, “Coming off the most successful year in our 16-year history, we wanted to create a brand film that both celebrates the genre and also feels human, relatable, and wildly creative, highlighting the wide array of casts and character who inhabit Syfy’s ever broadening programming landscape. Through this unique creative collaboration, we’re honoring and embracing a powerful global brand with deep roots in the popular culture.”
Watch the new Syfy branding film “House of Imagination”
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